Guide to design styles

A fortified client relationship with the business can be formed when the design is relatable and aligned with the project requirement. 

You can find out more about different design styles in the following in order for you to understand which style is more relevant to your business and also help us to make you the best design.

A Comprehensive Guide To Graphic Design Styles

Art has been the best medium of expressing human emotions & businesses have put types of designing into work to entwine the audience through their strategies of creative branding.

Below we have compiled 15 design styles and their stunning examples.

You can play around with different styles and combine them together in order to get the result fit to your business style. for example, you can get a 3D design style by combining the vintage and illustration, or a playful design with combining the minimalistic and feminine.

3-Dimensional

3D graphic designers will create visual images to communicate messages to target audiences more effectively. The 3D design is one of the most popular techniques used in nearly any field of design due to its ability to make graphics leap off the page. Movies, web design, and billboards are common hosts of 3D graphic design, but 3D is also very prevalent in designs for a poster – even brochure or social media advertising.

  • Gives a lighting effect
  • Majorly comprises of a single shade of color
  • Gives an illusion of volume and depth
  • More attractive for advertising
  • Masculine
  • Illustrations
  • Grunge
  • Fun and playful styles
  • Abstract

Vintage / Retro

One of the hottest design styles at the moment is the revival of a vintage theme. Designers are using classic typography techniques, muted colors and dirty textures to simulate designs from centuries past.

  • The illustrations mainly incorporate music-themed visual elements
  • Visual elements that are reminiscent of the 19th century
  • Usage of decorative styles, hand-drawn typefaces, and letterpress
  • Typography
  • Nature
  • Luxury
  • Grunge
  • Flat
  • Amusement

Abstract

Abstract shapes are simplified versions of common elements or forms. They are mostly based on organic and geometric shapes although lacking definition.
Abstract shapes are usually arbitrary since they can take many different forms. They can communicate various ideas or emotions depending on their basic form and details. Abstract shapes can get exceptionally interesting and unique. They can be edgy, playful, mysterious, relaxing, or even purposely confusing. They can be anything you want!

  • Undefined object representation
  • Calls for personal or individual opinion
  • 3D
  • Professional
  • Natural
  • Geometric
  • Fun & Entertainment
  • Minimalist

Typography

Typography is the modification of fonts that are written (or designed) to invoke a sense of interest in the minds of the target audience.

  • Font style relevant to the theme of the project
  • Design of the text conveys the brand message
  • Feminine
  • Retro
  • Natural
  • Illustration
  • Grunge
  • Fun & Entertainment
  • Flat

Photo-realistic Illustrations

Photo-realistic is when the designer matches the illustration with the real appearance of an image or the inspiration which will create the idea fantastic and unique.

  • Well-defined lines
  • Lots of detailing
  • The resemblance to the original image
  • Vintage
  • 3D
  • Natural
  • Feminine
  • Masculine
  • Grunge

Minimalism

Minimalism technique is characterized by its simplicity. It is about focusing on purpose above all else, leaving embellishments and unnecessary extras out of the picture. Minimalism principles can be applied to all sorts of visuals: websites, photos, business cards, even PowerPoint presentations.

  • Generous use of white space
  • Making the design content-driven from the get-go
  • Getting rid of design elements that clutter the overall view
  • Each included element serves a well-defined purpose
  • Minimal elements used
  • A selective number of colors utilized
  • Communicates message in a straight-forward manner
  • Luxurious
  • Abstract
  • Professional
  • Feminine
  • Geometric
  • Flat

Conceptual Graphic

Conceptual graphic design is the metaphorical depiction of any visual idea. It is more like a fictional slice of the entire concept of illustrative style which does not stick to the generalized concepts.

  • Inclusion of real like elements not necessary
  • Based on the personal point of view of the designer
  • Feminine
  • Masculine
  • Grunge
  • Natural
  • Abstract
  • Illustration
  • Minimalism

Feminine

Feminine illustrations are characterized by the incorporation of soft and timid color palettes, motifs elements, and icons that the women audience can connect to.

  • Fonts are mainly based on cursive styles
  • Colors are mainly based on soft pastel shades, corals to bright colors of orange, purple and pinks
  • May contain women centric-icons like face, lipstick, stilettos, and other women fashions.
  • Typography
  • Nature
  • Luxury
  • Illustrations
  • Flat
  • Minimalism

Luxury

Luxury designs emulate a classic feel using shapes and borders made from thin lines. Texture and repetition of an element in a pattern almost always lend the design a feeling of sophistication. In print, the texture is frequently used for luxury brands. The illustrations are incorporated with shades of gold, silver, royal blue, emerald greens, bronzes, whites, etc.

  • Shades are used in a pattern of minimalism using sophisticated elements
  • Stylish fonts of cursive are incorporated that might be modern or old-style
  • Clean and clear use of intricate motifs
  • Retro
  • Masculine
  • Flat
  • Feminine
  • Minimalism

Fun and Playful

Informal, light-hearted, and humorous designs that appeal not only adults but also the target audience of tender ages. The designs can be semi-realistic, realistic, animated, or artistic.

  • Caricatured, animated elements of persons, animals or subject
  • Amazingly colorful
  • May incorporate fantasy elements
  • Retro
  • Typography
  • Natural
  • Illustrated
  • Abstract
  • 3D

Geometric

The designs are all about angles, lines, circles, and other different shapes along with their heavy usage, throughout the frame.

  • The incorporation of shapes is symmetrical angles or in perfect curves.
  • Corporate
  • Flat
  • Minimalism
  • Clean
  • Abstract

Question?

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